ANNAPOLIS, MD • MAY 15, 2025
JOIN PHIL GERDES
FOR SHIFT 2025
THE SHIFT 2025 EVENT HAS OFFICIALLY LAUNCHED!
Shift 2025 is your opportunity to learn, deep dive, and build the skills, tactics, and techniques that drive next-level success. Through actionable systems, immersive coaching, and persuasive level-ups, this is the authentic, immersive experience that moves the needle; not to mention, you’ll also have the chance to network with some of the best of the best from across North America.
This event is about creating tactical, systematic shifts—no fluff—just real, immersive growth designed to propel you forward.
Plus, you’ll receive exclusive access to your deep dive into The Profitable Persuasion Method—giving you the tools to influence, connect, and close at the highest level!
Attendance is capped at 100, spots are limited—secure yours now!
SOLD OUT
GENERAL ADMISSION
$395.00
(Event Day Access Pass)
Thursday, May 15, 2025 Only
- Select the General Admission experience to unlock your full one-day access to SHIFT 2025 on May 15th, gain entry to the vendor hall, and receive an exclusive Shift Swag welcome bag.
SOLD OUT!
VIP EXPERIENCE
$1,295.00
(2-Day Exclusive VIP Experience)
Wednesday, May 14 & Thursday, May 15, 2025
- Experience a 45-minute Discovery Session with Phil before the event, recorded in a dynamic, podcast-style format. This exclusive session captures every moment—including candid outtakes, unique one-offs, and the complete conversation—so you have all the content you need to post, share, and reference in the future.
- Join Brick by Brick Collective for a private and transformative 45-minute session. You’ll dive deep into a comprehensive profit-and-loss review and engage in strategic business model forecasting designed to refine and elevate your strategy.
- A short, yet powerful Semi-Candid Photo Shoot with the incredible Maureen Porto.
- Unlock your exclusive invitation to an immersive group mastermind session where transformative ideas and dynamic strategies converge. Then, elevate your experience further by joining a private VIP dinner with our renowned speakers and fellow elite members. This is your chance to connect, collaborate, and propel your success to extraordinary new heights.
- To top it off, you’ll receive a carefully curated VIP Shift 2025 Welcome Package with exclusive, innovative goodies. In addition to these premium benefits, you’ll enjoy full access to every immersive event-day activity designed to elevate your business to extraordinary heights.
- An Event Day selection and measuring with Karysa Kay Clothing, a Tom James Co., for your custom Dress Shirt, Blouse or Shirt Dress.
Annapolis Waterfront Hotel, Autograph Collection
Limited Room Block—Secure Your Room Now!
AGENDA
MAY 15, 2025
Registration Opens - 9AM
Event Begins - 10AM
Doors Open - 940AM
Event Ends - 5PM
WELCOME & INTRO TO SHIFT 2025
Phil Gerdes kicks off the event with the SHIFT mission, setting the tone for execution and results.
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YOUR UNIQUE CLIENT AVATAR
Who are you truly serving? | The Value Diamond approach to understanding client needs at a deeper level.
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COACHING THE WHOLE PERSON
Moving beyond transactions: Why authenticity, empathy, and vulnerability create stronger connections.
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ACTIVATE THE AGENT
mindSHIFT methodology: Unlocking peak performance through intentionality and action.
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A SPECIAL SURPRISE FOR EVERYONE AT SHIFT 2025!
A game-changing announcement that will elevate coaching, execution, and connection to an entirely new level.
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BUYER CONVERSION SOP's
The Phases of buyer conversion—where most agents lose deals and how to fix it. Transition Points that create absolute buyer buy-in.
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CREATING YOUR ULTIMATE SCHEDULE
Eliminating inefficiency and crafting a schedule that drives production and freedom.
THE ELITE LISTING PRESENTATION
How to own the listing conversation with intentionality and connection. The Extreme Low Method for pricing conversations that create seller certainty.
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THE SIMPLE SALES CYCLE
Reverse-engineering sales to create a seamless client journey. How trust, proof, and connection make selling effortless.
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ALL THINGS (SOCIAL) MEDIA
Marketing that converts—leveraging digital presence for influence and trust. The simple content formula that attracts ideal clients.
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ASK & WE'LL BUILD IT
A real-time, interactive session where attendees ask for what they need most. Phil provides immediate strategies, scripts, systems, and solutions for what you need most, now.
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MONEY & BUSINESS SCALING
The basics of financial discipline—building a business that lasts. The one strategic investment that every real estate professional should consider.
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THE PROFITABLE PERSUASION METHOD
Advanced influence & negotiation tactics for closing at the highest level, the core of SHIFT.
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REFLECTION & CLOSING THE LOOP
Key takeaways & commitments for implementation. A final message from Phil Gerdes to ensure momentum, continued growth, and success beyond the event.
INTERESTED IN SPONSORING SHIFT?
SPONSORSHIP OPPORTUNITIES
Supporting Sponsors
$500
Supporting Sponsor tier includes:
Website Recognition:
Your name or logo featured on the SHIFT event website as an official Supporting Sponsor.
Exclusive Email Feature: Inclusion in the Sponsor Round- Up Email, showcasing your brand to the SHIFT community.
Event Collateral Inclusion:
Your name or logo listed on select event materials where all sponsors are recognized.
Local Network Sponsors
$1,000
Includes everything from Supporting Sponsor, plus:
Event Recognition:
Shoutout from Phil during the event, giving your brand credibility and visibility among attendees.
Social Media Spotlight:
One dedicated Instagram shoutout, promoting your business to Phil’s engaged audience.
Exclusive Email Feature: Inclusion in Phil’s Local Network Roundup Email, spotlighting your brand to his local community.
Swag Bag
Sponsors
$2,000
Includes everything from
Local Net. Sponsor, plus:
Prominent Branding:
Your logo or business name featured on the exterior of every attendee’s swag bag
Event Recognition:
Verbal callout from Phil during both the VIP experience and main event, highlighting your sponsorship to the entire audience.
Email & Promotional Mentions: Inclusion in pre-event emails and all marketing materials where the Swag Bag is featured
VIP Event
Sponsor
$3,000
Includes everything from
Swag Bag Sponsor, plus:
Brand Visibility:
Your logo or business name prominently displayed on event collateral and signage
Exclusive Recognition:
Verbal shoutout from Phil during the VIP SHIFT Mastermind & a special thank-you at the VIP Dinner
VIP Event Promotions: Featured in all VIP event outreach before and after the event
Premium Content Access:
Gain usage rights to content recorded during the VIP cocktail hour and dinner
Founding
Sponsors
$8,000
Includes everything from
VIP Event Sponsor, plus:
Mainstage Recognition: Featured on the event’s mainstage screen as a Founding Sponsor
Integrated Speaking Content: Advertorial- style inclusion within the SHIFT program seamlessly built into Phil’s live speaking content
Exclusive Email Spotlight:
One dedicated email sent to the entire SHIFT email list, featuring a personal note from Phil endorsing your brand
Expanded Social Media Shoutouts: LinkedIn feature from Phil himself.
Attendee List: Attendee list contact information shared.
First rights to sponsorship for first 3 SHIFT events
THANK YOU TO OUR SPONSORS
FOUNDING SPONSORS
VIP EVENT SPONSORS
SWAG BAG SPONSORS
LOCAL NETWORK SPONSORS
SUPPORTING SPONSORS
FAQs
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Shift Immersive Coaching is a results-driven real estate coaching program founded by Phil Gerdes, designed to provide tactical systems, mentorship, and accountability to agents, brokers, and team leaders at all levels.
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High-Impact Coaching from Phil Gerdes - Phil brings his signature, unapologetic energy to the stage, delivering raw, tactical, and no-fluff coaching that pushes you beyond your comfort zone and straight into execution.
Proven Systems & Frameworks - Forget vague motivation. Every session is rooted in actionable strategy—from the Profitable Persuasion Method to the Elite Listing Presentation SOP and Simple Sales Cycle.
Massive Connection & Collaboration - This event is a networking powerhouse, bringing together serious real estate professionals ready to scale. Shift isn’t about playing small—it’s about stepping into an elite circle.
Live Execution & Breakthrough Moments - You won’t leave with a “to-do” list. You’ll leave with a done list—having implemented strategies on the spot that shift your mindset, business, and results instantly.
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We have a room block for event guests at the Annapolis Waterfront Hotel. You can book a room here.
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Unlike traditional coaching models, Shift blends authentic connection with hard-hitting strategy—ensuring members receive not just motivation but proven, executable systems to scale their business.
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Phil Gerdes is a high-performance coach and active real estate leader who built his coaching framework on real-world success, not theory. He is committed to providing actionable systems that drive measurable results.
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Authenticity – Show up as your true self.
Empathy – Serve with purpose, making clients’ priorities your own.
Vulnerability – Lead with honesty and genuine value.